[{"data":1,"prerenderedAt":669},["ShallowReactive",2],{"{\"version\":\"published\"}press/2026/hyperoptic-bolsters-customer-experience-and-service-leadership-with-senior-appointments":3,"blog-sidebar-press/2026":72,"header-menu-published":265,"footer-menu-published":550},{"data":4,"headers":56},{"story":5,"cv":53,"rels":54,"links":55},{"name":6,"created_at":7,"published_at":8,"updated_at":8,"id":9,"uuid":10,"content":11,"slug":44,"full_slug":45,"sort_by_date":17,"position":46,"tag_list":47,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":49,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":52,"default_full_slug":17,"translated_slugs":17},"Hyperoptic Bolsters Customer Experience and Service Leadership with Senior Appointments","2026-07-31T08:19:57.197Z","2026-08-02T19:31:19.640Z",203966042938034,"6899ac10-d9bc-4922-b7ec-b7c4c60ba03d",{"_uid":12,"body":13,"Layout":35,"metatags":36,"component":41,"page_type":42,"page_category":43},"22c22c83-3d27-4e27-8be9-cc9c1a24ca07",[14,31],{"_uid":15,"media":16,"theme":21,"title":6,"layout":22,"eyebrow":18,"component":23,"cta_link_1":24,"cta_link_2":27,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":29,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},"d03eed2b-fd0c-401c-b37f-2750e93ce0d7",{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":20},null,"","asset",{},"brand","hero_3","Hero",{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},"story","multilink",{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},false,{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":30},{},{"id":18,"_uid":32,"component":33,"html_content":34},"8d0183d5-dac5-4b38-b6b3-a5f8caa2090f","Markdown","January 15, 2026\n\nHyperoptic, the award-winning full fibre broadband provider, has appointed Emma Dark as Customer Experience and Service Director and Nemanja Zec as Head of Customer Service Operations, as the business continues to scale its customer experience.\n\nEmma will lead Hyperoptic’s end-to-end customer experience strategy, spanning sign-up, installation, service and ongoing support. A multi-award-winning CX leader, she has been recognised in the CXA Top 50 Women Shaping CX 2024 and the CXFO Power 100.\n\nAlongside this, Emma will oversee Hyperoptic’s continued digitisation, ensuring customers have greater choice in how they interact with the business, while maintaining access to knowledgeable, human support at moments that matter.\n\nNemanja joins Hyperoptic with over 20 years’ global experience in customer service operations, most recently at NCR Atleos. He will focus on strengthening day-to-day service delivery, embedding consistent standards and supporting Hyperoptic’s ambition to deliver reliable, human-centred service at scale.\n\nTogether, Emma and Nemanja will align customer experience strategy with operational delivery, combining intuitive digital journeys with empathetic, expert support.\n\nHyperoptic is continuing to invest significantly in its digital and service capabilities to support growth at scale. This includes enhancements to myAccount, its website and chat services, the introduction of generative AI to support contact centre agents, and the replacement of legacy systems with future-proof technologies such as Amazon Connect and ServiceNow, strengthening resilience, efficiency and service quality across the customer journey.\n\nCommenting on the appointments, Hyperoptic CCO and Managing Director of ISP, Lutfu Kitapci, said: “As we continue to grow, delivering a consistently excellent customer experience is essential. While digital journeys play a critical role in making things faster and simpler for customers, we strongly believe that great service also means being there, person to person, when it really matters.\n\nOur strong five-star Trustpilot reviews reflect the progress our teams have made to date, and Emma and Nemanja bring a powerful combination of strategic and operational expertise that will help us continue to raise standards, blending smart technology with genuine human care.”\n\nHyperoptic was named a Which? Great Value Broadband Provider, April 2026.","blog",{"_uid":37,"title":38,"plugin":39,"og_image":18,"og_title":18,"description":40,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"3713f6d6-0183-4ba6-8b4a-37b13a1799ae","Hyperoptic Bolsters Customer Experience and Service Leadership with Senior Appointments | Hyperoptic","seo_metatags","Press release | Hyperoptic Bolsters Customer Experience and Service Leadership with Senior Appointments | Find out more on hyperoptic.com","page","Press","generic","hyperoptic-bolsters-customer-experience-and-service-leadership-with-senior-appointments","press/2026/hyperoptic-bolsters-customer-experience-and-service-leadership-with-senior-appointments",-40,[],203963962178154,"588a0c11-dc44-40a9-8ea4-aae4445d88d7","2026-07-31T08:32:52.418Z","default",[],1786487321,[],[],{"alt-svc":57,"cache-control":58,"content-type":59,"date":60,"expires":61,"pragma":62,"strict-transport-security":63,"transfer-encoding":64,"vary":65,"via":66,"x-content-type-options":67,"x-frame-options":68,"x-kong-proxy-latency":61,"x-kong-request-id":69,"x-kong-upstream-latency":70,"x-request-id":71,"x-xss-protection":61},"h3=\":443\"; ma=2592000","no-cache, no-store, max-age=0, must-revalidate","application/json","Tue, 11 Aug 2026 22:30:29 GMT","0","no-cache","max-age=31536000 ; includeSubDomains","chunked","Origin,Access-Control-Request-Method,Access-Control-Request-Headers","1.1 kong/3.9.1, 1.1 google","nosniff","SAMEORIGIN","90d0767a83947e5369e8e30c0630f324","50","52096b02-78d0-4744-bbbc-48b891d658b3",{"data":73},{"stories":74},[75,101,126,151,165,190,215,240],{"name":76,"created_at":77,"published_at":8,"updated_at":8,"id":78,"uuid":79,"content":80,"slug":95,"full_slug":96,"sort_by_date":17,"position":97,"tag_list":98,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":99,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":100,"default_full_slug":17,"translated_slugs":17},"Hyperoptic delivers strong growth in 2025 and the first half of 2026 as network reaches two million homes","2026-07-31T08:12:21.488Z",203964176358007,"357d75f3-16ae-402d-9607-8eebf2c6cd60",{"_uid":12,"body":81,"Layout":35,"metatags":92,"component":41,"page_type":42,"page_category":43},[82,90],{"_uid":15,"media":83,"theme":21,"title":76,"layout":22,"eyebrow":18,"component":23,"cta_link_1":85,"cta_link_2":86,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":87,"additional_actions":18,"caption_content_align":89,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":84},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":88},{},"\"left\"",{"id":18,"_uid":32,"component":33,"html_content":91},"July 24, 2026\n\n*Record revenue growth and EBITDA improvement as investment in network expansion and customer excellence drives continued success*\n\nHyperoptic, the award-winning alternative full fibre broadband provider, today announced its audited results for the year ended 31 December 2025. The company delivered record performance across revenue, customer numbers and profitability, while reaching its milestone of passing two million homes and businesses with full fibre connectivity during the first half of 2026.\n\nThe results reflect the strength of Hyperoptic's long-term investment strategy and its differentiated, high density urban model. Having built the network at pace over the past decade as the first fibre altnet entrant in the UK broadband market, the business is ideally positioned to continue converting that infrastructure advantage into sustained growth and margin expansion. Hyperoptic has always kept customer growth at the centre of its model, and that approach is now reflected in its clear path to self-funded operations.\n\n**Key highlights for 2025:**\n\n- Revenue increased by 22% to £139 million, driven by subscriber and ARPU growth\n- Customer base grew by 18% to over 440,000 subscribers, with average penetration of homes passed at 31%, and mature cohorts above 60% (and newbuild cohorts above 70%)\n- ARPU grew by 1.8% to £27.63, powered by new premise-based pricing capabilities\n- Adjusted EBITDA increased to £69 million, with \\~90% incremental revenue-to-EBITDA conversion, reflecting disciplined cost control and sustained unit economics profitability\n- Capital investment of £134 million in full fibre infrastructure, down 23% year-on-year as network build reaches completion and capital intensity reduces\n- Off-net retail proposition announced in June 2025, extending commercial reach beyond Hyperoptic's owned network\n- AI enabled capabilities introduced across pricing, customer service, retention and upsell\n- Surpassed 39,000 five-star Trustpilot reviews, achieving an overall rating of 4.6 stars, among the best in the sector\n\n**Dana Tobak CBE, CEO and co-founder, said:** \"Hyperoptic was the first altnet to launch in the UK in 2011, and we have spent more than fifteen years building one of the UK's most extensive full fibre networks behind a clear and differentiated strategy. 2025 showed what that investment and strategic focus can deliver. We recorded strong growth across every key metric, our network has now passed two million homes, and our off-net retail proposition opens up an entirely new market.\n\nAs our business matures, we are increasingly focused on capitalising on our infrastructure advantage: increasing take-up, driving commercial growth through the off-net retail offer, and further enhancing the customer experience. The trajectory is clear, unit economics continue to strengthen, and the opportunity ahead remains significant.\"\n\n**H1 2026 trading update and FY2026 outlook**\n\nHyperoptic has continued to build on its 2025 momentum in the first half of 2026:\n\n- Network has now passed two million homes and businesses, reaching the company’s long-term target\n- Continued strong revenue and customer growth, with high revenue-to-EBITDA conversion and sustained cost discipline\n- Annualised EBITDA \\~£90 million, and on track to exceed £110 million in FY26\n- Off-net retail proposition due to go live in Q3 2026 with an additional 1.8 million homes passed\n- Strengthened leadership in AI, with the appointment of a Chief AI and Technology Officer\n- Awarded Which? Great Value Broadband Provider for the third time\n- Continued community and employee engagement through The King's Trust partnership, now in its fourth year, and support for SOS Children's Villages via Hyperoptic's Belgrade colleagues\n\n**Other operational and social highlights**\n\nCustomer satisfaction remained consistently strong throughout 2025. Hyperoptic surpassed 39,000 five-star Trustpilot reviews and maintained an overall rating of 4.6 stars throughout the year, holding more five-star reviews than the big three broadband providers combined. In March 2025, the company was named Which? Great Value Provider and won the Uswitch Best Telecoms Innovation award.\n\nIn 2025, Hyperoptic reduced CO₂ emissions intensity per subscriber by approximately 28%, from 11.8 to 8.5 tonnes per 1,000 subscribers, and reduced its vehicle fleet by approximately 20%. The company continued to provide social tariffs and free broadband to community hubs across the UK, and expanded partnerships with councils, social housing providers and digital inclusion charities.\n\n**Strategic focus for H2 2026 and beyond**\n\nAs the UK continues its transition to full fibre connectivity, Hyperoptic will focus on accelerating customer acquisition and increasing penetration across its existing footprint to grow market share, as more customers migrate to full fibre broadband.\n\nThe company will scale its off-net retail proposition and strengthen its new build channel, underpinned by relationships with nine of the UK's top 10 residential developers, as well as its wider partnerships with landlords and local authorities, and continue to invest in AI driven efficiency and customer experience. The company will also continue to explore opportunities in underserved areas, supporting the UK's broader connectivity ambitions. Combined with disciplined cost control and improving unit economics, this supports a clear path toward a self-funded, profitable business, while maintaining the award-winning customer service that has made Hyperoptic one of the UK's most trusted broadband providers.\n\nDana Tobak added: \"Our ambition is to double our customer base by 2030, and everything we're doing in H2 2026, from scaling off-net retail to deepening penetration across our existing footprint, is building toward that.\"",{"_uid":37,"title":93,"plugin":39,"og_image":18,"og_title":18,"description":94,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"Hyperoptic delivers strong growth in 2025 and the first half of 2026 as network reaches two million homes | Hyperoptic","Press release | Hyperoptic delivers strong growth in 2025 and the first half of 2026 as network reaches two million homes | Find out more on hyperoptic.com","delivers-strong-growth-as-network-reaches-two-million-homes","press/2026/delivers-strong-growth-as-network-reaches-two-million-homes",-70,[],"a02a99a1-cb37-4945-868d-f02bdd3fe1f0",[],{"name":102,"created_at":103,"published_at":104,"updated_at":104,"id":105,"uuid":106,"content":107,"slug":119,"full_slug":120,"sort_by_date":17,"position":121,"tag_list":122,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":123,"first_published_at":124,"release_id":17,"lang":51,"path":17,"alternates":125,"default_full_slug":17,"translated_slugs":17},"Rolling monthly contracts on Hyperoptic full fibre broadband, from £29/month with £0 activation","2026-08-11T10:18:13.479Z","2026-08-11T10:19:07.060Z",207887947712138,"5c1e3808-012e-42a9-8890-405cd5db8445",{"_uid":12,"body":108,"Layout":35,"metatags":118,"component":41,"page_type":42,"page_category":43},[109,116],{"_uid":15,"media":110,"theme":21,"title":102,"layout":22,"eyebrow":18,"component":23,"cta_link_1":112,"cta_link_2":113,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":114,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":111},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":115},{},{"id":18,"_uid":32,"component":33,"html_content":117},"Hyperoptic, the UK's award-winning full fibre broadband provider, offers a rolling monthly contract on its 1Gb service, priced at £29 a month with £0 activation fee, giving customers full fibre speeds without being tied into a long-term deal.\n\nThis addresses a growing frustration among broadband customers: being locked into 18 or 24-month contracts to access the best prices and speeds. With this offer, new and existing customers can access 1Gb full fibre broadband on a rolling monthly basis from just £29 a month, with the freedom to leave at any time, with just 30 days’ notice, and no penalty for doing so\n\nFlexibility matters for more than just house moves. People renting short-term, students moving between term-time addresses, those in temporary lets, and small businesses testing a new location have traditionally been penalised for not committing to a long fixed term, either paying a premium for a shorter contract or being locked in regardless of their circumstances changing. A rolling monthly contract means customers no longer have to choose, they get the same 1Gb full fibre speed and price whether they plan to stay five months or five years, with just 30 days' notice to leave whenever their circumstances change.\n\nHyperoptic is rated Excellent on Trustpilot, with more 5-star Trustpilot reviews than Sky, BT and Virgin Media combined, and was named a Which? Great Value Broadband Provider in April 2026 for the third time, recognition that reflects both the quality of its full fibre network and the value of its pricing.\n\nThe rolling 1Gb offer is available now to customers in Hyperoptic's coverage areas, spanning 64 towns and cities across the UK, reaching 2 million homes and businesses.\n\nFor more information, visit [homepage](https://www.hyperoptic.com/).\n\nThe offer at a glance\n\n- Price: £29/month\n- Product: 1Gb full fibre\n- Contract length: Monthly rolling (MR)\n- Activation fee: £0\n- Start date: 11 August 2026",{"_uid":37,"title":93,"plugin":39,"og_image":18,"og_title":18,"description":94,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"rolling-monthly-contracts-on-hyperoptic-full-fibre-broadband-from-pound29-month-with-pound0-activation","press/2026/rolling-monthly-contracts-on-hyperoptic-full-fibre-broadband-from-pound29-month-with-pound0-activation",-60,[],"2b42caa9-8800-4e67-beba-7fac108bffa5","2026-08-11T10:19:07.131Z",[],{"name":127,"created_at":128,"published_at":8,"updated_at":8,"id":129,"uuid":130,"content":131,"slug":145,"full_slug":146,"sort_by_date":17,"position":147,"tag_list":148,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":149,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":150,"default_full_slug":17,"translated_slugs":17},"Hyperoptic marks fourth year of partnership with The King's Trust","2026-07-31T08:15:34.953Z",203964968784063,"4c0ec169-2335-420f-aa3f-986e8db2e21b",{"_uid":12,"body":132,"Layout":35,"metatags":142,"component":41,"page_type":42,"page_category":43},[133,140],{"_uid":15,"media":134,"theme":21,"title":127,"layout":22,"eyebrow":18,"component":23,"cta_link_1":136,"cta_link_2":137,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":138,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":135},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":139},{},{"id":18,"_uid":32,"component":33,"html_content":141},"June 02, 2026\n\nHyperoptic, the award-winning full fibre broadband provider, has marked the start of its fourth year of partnership with The King's Trust, reaffirming its commitment to creating opportunities for young people and aspiring entrepreneurs across the UK.\n\nOver the past year, colleagues across the UK have supported The King's Trust through fundraising, mentoring and engagement activity, including taking part in the Future Steps Challenge and hosting a Brilliant Breakfast for International Women's Day in support of the Change a Girl's Life campaign.\n\nNaleena Gururani, Chief People Officer at Hyperoptic, said: \"Entering our fourth year with The King's Trust is something we're genuinely proud of. This partnership is about more than fundraising: it's about giving young people real access to skills, mentoring and opportunity. Every Hyperoptic colleague receives a paid day each year to spend volunteering, and seeing our teams choose to use that time supporting The King's Trust tells me how much this work matters to them.\"\n\nSophie Morell, Director of Corporate Partnerships, The King’s Trust, said: “We’re delighted to be continuing our partnership with Hyperoptic as we enter a fourth year of working together. Their colleagues’ commitment to volunteering, mentoring and sharing their skills plays a vital role in helping young people build confidence and take positive steps towards their futures. Support like this creates meaningful, lasting impact by opening up opportunities and inspiring the next generation to succeed.”\n\nHyperoptic's planned activity for the year ahead includes World of Work tours, a Business Advance workshop and participation in the Trust's Palace to Palace event.\n\nAlongside these events, Hyperoptic colleagues support The King's Trust throughout the year by mentoring young people and aspiring entrepreneurs, sharing their professional skills and experience, and taking part in ongoing fundraising and volunteering drives. Together, these efforts help equip young people with the confidence and opportunities to build their futures.\n\nBeyond the UK, Hyperoptic's colleagues in Belgrade proudly support SOS Children's Villages, extending the company's commitment to young people across the regions in which it operates.\n\nHyperoptic was named a Which? Great Value Broadband Provider, April 2026.",{"_uid":37,"title":143,"plugin":39,"og_image":18,"og_title":18,"description":144,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"Hyperoptic marks fourth year of partnership with The King's Trust | Hyperoptic","Press release | Hyperoptic marks fourth year of partnership with The King's Trust | Hyperoptic | Find out more on hyperoptic.com","hyperoptic-marks-fourth-year-of-partnership-with-the-kings-trust","press/2026/hyperoptic-marks-fourth-year-of-partnership-with-the-kings-trust",-50,[],"fae54a21-735b-4e75-bb1e-8cc3b981390c",[],{"name":6,"created_at":7,"published_at":8,"updated_at":8,"id":9,"uuid":10,"content":152,"slug":44,"full_slug":45,"sort_by_date":17,"position":46,"tag_list":163,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":49,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":164,"default_full_slug":17,"translated_slugs":17},{"_uid":12,"body":153,"Layout":35,"metatags":162,"component":41,"page_type":42,"page_category":43},[154,161],{"_uid":15,"media":155,"theme":21,"title":6,"layout":22,"eyebrow":18,"component":23,"cta_link_1":157,"cta_link_2":158,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":159,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":156},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":160},{},{"id":18,"_uid":32,"component":33,"html_content":34},{"_uid":37,"title":38,"plugin":39,"og_image":18,"og_title":18,"description":40,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},[],[],{"name":166,"created_at":167,"published_at":8,"updated_at":8,"id":168,"uuid":169,"content":170,"slug":184,"full_slug":185,"sort_by_date":17,"position":186,"tag_list":187,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":188,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":189,"default_full_slug":17,"translated_slugs":17},"Hyperoptic recognised as Which? Great Value Broadband Provider","2026-07-31T08:19:06.205Z",203965834074612,"49fbe87f-302c-428e-8c9b-ad6cc6064a8f",{"_uid":12,"body":171,"Layout":35,"metatags":181,"component":41,"page_type":42,"page_category":43},[172,179],{"_uid":15,"media":173,"theme":21,"title":166,"layout":22,"eyebrow":18,"component":23,"cta_link_1":175,"cta_link_2":176,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":177,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":174},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":178},{},{"id":18,"_uid":32,"component":33,"html_content":180},"March 19, 2026\n\nHyperoptic has been recognised as a Which? Great Value Broadband Provider, following new research from the consumer champion highlighting the strong performance of alternative broadband providers.\n\nIn its latest broadband provider rankings, Which? surveyed more than 5,000 broadband customers about their experiences across speed, reliability, customer service and value for money.\n\nHyperoptic achieved an impressive customer score of 77%, placing it among the top-rated broadband providers in the UK. Customers were also among the least likely to report experiencing slow broadband speeds, reflecting the strength and reliability of Hyperoptic’s full fibre network.\n\nThe recognition reflects Hyperoptic’s continued focus on delivering fast, reliable full fibre broadband and strong value for customers, at a time when many households are reviewing their broadband costs.\n\nHyperoptic has also continued to invest in strengthening its customer experience as the business grows, including enhancements to its digital platforms, service tools and support systems. These investments are designed to make it easier for customers to manage their services while ensuring knowledgeable, human support is available when it matters most.\n\nLutfu Kitapci, Chief Commercial Officer and Managing Director of ISP at Hyperoptic, said: \"We’re delighted to be recognised once again as a Which? Great Value Broadband Provider. It’s a fantastic endorsement of the experience we work hard to deliver for our customers every day.\n\nSince launching almost 15 years ago, our focus has been on bringing fast, reliable full fibre broadband to homes across the UK while ensuring customers receive great service and value. This recognition reinforces our commitment to staying firmly in our customers’ corner and continuing to raise the bar for broadband.\"\n\nThe Which? research also highlights the importance of customers reviewing their broadband options and switching providers if they believe they could secure a better deal or improved service.",{"_uid":37,"title":182,"plugin":39,"og_image":18,"og_title":18,"description":183,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"Hyperoptic recognised as Which? Great Value Broadband Provider | Hyperoptic","Press release | Hyperoptic recognised as Which? Great Value Broadband Provider | Find out more on hyperoptic.com","hyperoptic-recognised-as-which-great-value-broadband-provider","press/2026/hyperoptic-recognised-as-which-great-value-broadband-provider",-30,[],"74990c3e-3b19-48af-82b5-f62af865afb4",[],{"name":191,"created_at":192,"published_at":8,"updated_at":8,"id":193,"uuid":194,"content":195,"slug":209,"full_slug":210,"sort_by_date":17,"position":211,"tag_list":212,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":213,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":214,"default_full_slug":17,"translated_slugs":17},"Hyperoptic rated ‘Excellent’ on Trustpilot as it reaches 50,000 customer reviews","2026-07-31T08:18:04.090Z",203965579651325,"61cf7241-bdd8-4ae2-8807-cad3d123c173",{"_uid":12,"body":196,"Layout":35,"metatags":206,"component":41,"page_type":42,"page_category":43},[197,204],{"_uid":15,"media":198,"theme":21,"title":191,"layout":22,"eyebrow":18,"component":23,"cta_link_1":200,"cta_link_2":201,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":202,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":199},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":203},{},{"id":18,"_uid":32,"component":33,"html_content":205},"April 09, 2026\n\nHyperoptic, the award-winning full fibre broadband provider, has reached 50,000 customer reviews on Trustpilot, marking a significant milestone as it continues to focus on delivering a better broadband experience for UK households.\n\nThe company is rated ‘Excellent’ on Trustpilot, reflecting strong customer feedback across installation, reliability and ongoing support.\n\nThe milestone follows recent recognition from Which?, where Hyperoptic was named a Great Value broadband provider, highlighting the performance of alternative networks and the importance of experience alongside price.\n\nLutfu Kitapci, Managing Director, ISP at Hyperoptic, said: “At Hyperoptic, value is about much more than price. It’s about the experience customers have, from the moment they choose us, through installation and into everyday use.\n\nReaching 50,000 reviews is a proud moment for our teams and reflects the consistent focus we’ve placed on getting the fundamentals right. That means faster, simpler journeys, reliable performance and support that’s there when customers need it.\n\nWe’ve made significant investment in how we serve our customers, from digital tools that make it quicker and easier to manage services, to ensuring customers can reach our teams in under two minutes on chat.\n\nHyperoptic continues to invest in its network and customer experience, focused on making broadband simpler, faster and more reliable for the people who rely on it every day.\"\n\nHyperoptic was named a Which? Great Value Broadband Provider, April 2026.",{"_uid":37,"title":207,"plugin":39,"og_image":18,"og_title":18,"description":208,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"Hyperoptic rated ‘Excellent’ on Trustpilot as it reaches 50,000 customer reviews | Hyperoptic","Press release | Hyperoptic rated ‘Excellent’ on Trustpilot as it reaches 50,000 customer reviews | Find out more on hyperoptic.com","hyperoptic-rated-excellent-on-trustpilot-as-it-reaches-50000-customer-reviews","press/2026/hyperoptic-rated-excellent-on-trustpilot-as-it-reaches-50000-customer-reviews",-20,[],"f7bbe7bf-7634-4c86-ae9a-98d98864b3dd",[],{"name":216,"created_at":217,"published_at":8,"updated_at":8,"id":218,"uuid":219,"content":220,"slug":234,"full_slug":235,"sort_by_date":17,"position":236,"tag_list":237,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":238,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":239,"default_full_slug":17,"translated_slugs":17},"Hyperoptic launches new ‘Rewards’ feature, giving customers exclusive perks and offers","2026-07-31T08:16:30.858Z",203965197776885,"116f6d4d-88f3-4d50-85c5-66aa5d35b43c",{"_uid":12,"body":221,"Layout":35,"metatags":231,"component":41,"page_type":42,"page_category":43},[222,229],{"_uid":15,"media":223,"theme":21,"title":216,"layout":22,"eyebrow":18,"component":23,"cta_link_1":225,"cta_link_2":226,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":227,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":224},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":228},{},{"id":18,"_uid":32,"component":33,"html_content":230},"April 15, 2026\n\nHyperoptic, the award-winning full fibre broadband provider, has launched a new Rewards feature within its My Account platform, giving customers access to exclusive perks, discounts and special offers at no extra cost.\n\nThe new Rewards section brings together curated deals from popular brands alongside promotions and giveaways available only to Hyperoptic customers. Offers span food and drink, entertainment, retail and lifestyle, including brands like Ocado, Gousto and lastminute.com, helping customers save on everyday spending.\n\nRewards is available directly within My Account, making it simple to discover and redeem offers in just a few clicks. New deals will be added weekly.\n\nThe launch comes as Hyperoptic exceeds 50,000 customer reviews on Trustpilot, rated 'Excellent.’ Combined with recent recognition as a Which? Great Value Broadband Provider, Rewards builds on Hyperoptic's commitment to delivering meaningful everyday benefits beyond the broadband connection itself.\n\nLutfu Kitapci, Chief Commercial Officer and MD of ISP at Hyperoptic, said: \"Connectivity today is about more than speed. It’s about delivering a straightforward, reliable experience that just works for customers, day in, day out.\n\nOur focus has been on removing friction at every stage, from sign-up through to support, and making it easy for customers to get the most from their connection. Rewards builds on that. Bringing added value into one place, in a way that’s simple and genuinely useful.\n\nIt’s another way we’re staying in our customers’ corner.\"\n\nTo start exploring, customers can log in to My Account at [hyperoptic.com](https://www.hyperoptic.com/rewards-offers-perks/).\n\nHyperoptic was named a Which? Great Value Broadband Provider, April 2026.",{"_uid":37,"title":232,"plugin":39,"og_image":18,"og_title":18,"description":233,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"Hyperoptic launches new ‘Rewards’ feature, giving customers exclusive perks and offers | Hyperoptic","Press release | Hyperoptic launches new ‘Rewards’ feature, giving customers exclusive perks and offers | Find out more on hyperoptic.com","hyperoptic-launches-new-rewards-feature","press/2026/hyperoptic-launches-new-rewards-feature",-10,[],"38f9766f-8e44-4ba0-9447-0760dcf5dc65",[],{"name":241,"created_at":242,"published_at":8,"updated_at":8,"id":243,"uuid":244,"content":245,"slug":259,"full_slug":260,"sort_by_date":17,"position":261,"tag_list":262,"is_startpage":28,"parent_id":48,"meta_data":17,"group_id":263,"first_published_at":50,"release_id":17,"lang":51,"path":17,"alternates":264,"default_full_slug":17,"translated_slugs":17},"The home crowd: 86% of tournament viewers plan to watch most football matches from the sofa","2026-07-31T08:13:54.345Z",203964556696210,"2b2b4341-2406-4e67-961a-6cde08526afb",{"_uid":12,"body":246,"Layout":35,"metatags":256,"component":41,"page_type":42,"page_category":43},[247,254],{"_uid":15,"media":248,"theme":21,"title":241,"layout":22,"eyebrow":18,"component":23,"cta_link_1":250,"cta_link_2":251,"media_type":18,"promo_code":18,"video_link":18,"cta_label_1":18,"cta_label_2":18,"show_trustpilot":28,"subheading_text":18,"background_image":252,"additional_actions":18,"caption_content_align":18,"background_image_layout":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":249},{},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":18,"url":18,"linktype":25,"fieldtype":26,"cached_url":18},{"id":17,"alt":17,"name":18,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":253},{},{"id":18,"_uid":32,"component":33,"html_content":255},"June 18, 2026\n\n![](https://a.storyblok.com/f/293538394086053/2304x1856/6aa14f1963/football-2.png)*New research from Hyperoptic reveals how fans are planning to watch football at home this summer, as the provider tracks how live sport affects broadband demand.* \n\n- Tournament match nights are driving some of the highest network traffic spikes Hyperoptic has seen this month, with the biggest match night so far peaking at around 1.8Tbps, nearly 30% higher than a typical early June Wednesday evening peak. \n- During England’s opening fixture, traffic climbed sharply from around 8pm, around an hour before kick-off, peaking at approximately 1.6Tbps, around 15% higher than a typical early June Wednesday evening peak. \n- The England match created a distinctly “match-shaped” evening on Hyperoptic’s network, with a clear dip at half-time and traffic remaining elevated after the final whistle. \n- Hyperoptic research found that 68% of football viewers go to the loo at half-time, 57% make food or get a snack, 24% message friends and 23% scroll social media. \n- Over 1 in 4 (29%) of UK adults with home broadband say buffering during a goal, penalty, or key moment would be one of the most frustrating things to happen during a major match.  \n- Around 3 in 5 football viewers have found out about a goal or key sporting moment before seeing it on their own screen.  \n- A third of football viewers message friends or family while watching live football, while 29% scroll social media.  \n- As fans prepare for a summer of live sport, Hyperoptic is sharing advice to help fans avoid buffering and stay connected during key moments.  \n\nFor fans watching this summer’s international football tournament, the matchday experience is no longer just about what happens on the pitch. It is also about whether the stream holds up, whether a phone notification gives away the score, and how many other devices are competing for bandwidth at home.\n\nHyperoptic, the award-winning full fibre broadband provider, has seen tournament match nights drive some of the highest network traffic spikes recorded on its network so far this month, as millions of fans tune in from home. During the opening fixture of the tournament, Hyeroptic recorded peak network traffic around 10% higher than a typical Wednesday evening. \n\nEarly analysis shows a typical early June Wednesday evening peak was around 1.4Tbps. By comparison, the biggest tournament match night so far peaked at around 1.8Tbps, nearly 30% higher, while England’s opening fixture on the 17th June, peaked at approximately 1.6Tbps, around 15% higher. \n\nEngland’s opening match also created a distinctly “match-shaped evening on Hyperoptic’s network. Traffic climbed sharply from around 8pm, an hour before kick-off, before dipping clearly at half-time and remained elevated until after the final whistle. No other evening in the preceding week showed the same mid-peak notch, suggesting broadband demand closely followed the rhythm of the match.\n\nThis pattern reflects new research from [Hyperoptic](https://www.hyperoptic.com/) into how fans behave during live football. According to the survey, 68% of football viewers go to the toilet at half-time, 57% make food or get a snack, 24% message friends and 23% scroll social media. The research suggests that home broadband will continue to play a central role throughout the tournament.\n\nAccording to the survey of 2,000 UK adults with home broadband, 3 in 5 (60%) plan to watch this summer’s football tournament. Among these, almost 9 in 10 (86%) expect to watch most matches at home.\n\nFor fans watching from the sofa, the biggest frustrations are not just what happens on the pitch, but what happens on the screen. Over one in four (29%) UK adults with home broadband say buffering during a goal, penalty, or key moment would be one of the most frustrating things to happen during a major match. And for some, that frustration has already become a reality, with over 1 in 10 (11%) saying they have missed a key sporting moment because of buffering, lag or connection issues.  \n\nThe research also points to the risk of live sport spoilers, with around 3 in 5 football viewers having found out about a goal or key sporting moment before seeing it on their own screen. The findings suggest football is increasingly a second-screen experience, with a third of football viewers messaging friends or family while watching live football, and 29% scrolling social media.\n\nDuring major live sporting events at home, an average of 2.7 internet-connected devices are usually in use in the household at the same time, underlining the pressure placed on home broadband during major sporting moments.\n\n**Mark Bartlett, COO at Hyperoptic, said:** “This summer is a big moment for football, and millions of people will be watching, reacting and connecting at the same time. England’s opening win showed exactly how major live football moments can shape home broadband demand. Early analysis shows tournament match nights are driving some of the highest network traffic spikes we’ve seen this month, with the biggest match night so far nearly 30% higher than a typical early June Wednesday evening peak. \n\n“What is particularly interesting is how closely demand follows the rhythm of the match. During England’s opening fixture, traffic climbed sharply ahead of kick-off, dipped at half-time and remained elevated after the final whistle. That mirrors how fans behave at home, from streaming the match and messaging friends, to scrolling social media, ordering food or using other connected devices during key moments. All of these elements will slow down broadband. Simple steps like pausing large downloads, checking what else is connected and making sure the router is free of obstructions can make a real difference during key fixtures.”\n\nHyperoptic is also pausing non-essential Planned Engineering Works during England and Scotland matches throughout the tournament to help maintain network stability during key fixtures. The provider will continue monitoring its network around major match moments, with teams on hand to respond as the tournament progresses. This summer, Hyperoptic is in your corner, so fans can focus on the football.\n\nHyperoptic was named a Which? Great Value Broadband Provider, April 2026.",{"_uid":37,"title":257,"plugin":39,"og_image":18,"og_title":18,"description":258,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"The home crowd: 86% of tournament viewers plan to watch most football matches from the sofa | Hyperoptic","Press release | The home crowd: 86% of tournament viewers plan to watch most football matches from the sofa | Find out more on 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